Voice and message
Create messaging Sound like one brand everywhere.
Approved voice rules guide every page, email, ad, label direction, and service handoff.
Proposed voice
proposalCalm clarity without clinical theater.
Explain the daily ritual before the product. Use precise, ordinary language. Never inflate a general-wellness benefit into a medical outcome.
- Grounded, warm, and direct
- Short sentences with useful specificity
- Evidence before superlatives
Blocked language
- Cures or treats a condition
- Anxiety, insomnia, PTSD, arthritis, or disease claims
- Guaranteed results or earnings
- Clinically proven without verified substantiation
- FDA approved for a supplement