Foundation approved
Audience and positioning are protected Brand Canon.
Focused execution
Build launch plan Launch Plan
One stage, one owner, and one next action at a time.
approved
Offer facts verified
Product, price, margin, geography, and fulfillment remain incomplete.
Core message approved
Voice proposal is ready for review.
Launch assets built
Homepage, email, and channel assets begin after the offer is approved.
Preflight complete
Claims, links, checkout, analytics, and handoffs require final testing.