Evidence → intelligence → canon
Knowledge
See what the brand knows, where it came from, and whether it has been approved.
Source records8immutable archive
Working notes21not canon
Approved decisions5versioned truth
Contradictions1needs a human
Brand knowledge
| Topic and observation | State | Source |
|---|---|---|
| Customer language People describe the problem as “too many wellness rules,” not a lack of information. | working | Founder interview · p. 3 |
| Offer preference A starter bundle may reduce choice friction compared with a multi-product catalog. | proposed | Offer workshop · 02:14 |
| Existing proof Two customer comments mention ease of use; neither currently supports a health outcome claim. | working | Testimonials.csv · rows 4, 8 |
| Geography Initial selling geography has not been approved. | conflicted | Onboarding vs. website footer |
Contradiction: initial selling geography
Onboarding
United States only.
Imported website
“Serving customers in the United States and United Kingdom.”